Gruesome images of the mangled bike on which an Auckland man died under a truck will be followed by an advertising campaign
The Transport Agency says its launch this weekend of the $400,000 campaign on radio, billboards and buses
Yet again, the authorities look to blame the motorist.
Never mind that the cyclist ran a red light and ended up under a truck on a green light.
Maybe if cyclists stopped running red lights, blocking lanes and ignoring most road rules, motorists might take notice of your message. Where is Mr Plod on active ticketing of these criminals that daily flaunt the road laws?
campaign is designed to personalise and humanise people cycling
Humanise cycling? Anyone so-called male that dons lycra is not human.
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